Trusted experts. Vetted resources. All designed to onboard people to agriculture.
In a tight-knit and high stakes industry like agriculture, trust is always a premium. That trust is built and maintained with understanding. The same understanding that builds employee confidence.
Learning this industry that is a complex mixture of people, business and science can take years if done "on the job." Grounded in Agtm provides an engaging program approach to building foundational knowledge in the people, practices, and systems that are unfamiliar to the public-at-large so we can shorten the learning curve.
Trusted Experts Deliver Insight
We developed a curriculum and have worked with experts across the US to create video lessons that will engage, educate and encourage discovery. Learn directly from people who work with crops, livestock and the products from farms every day. To see more of the expertise being tapped, check out the page showcasing our ag experts and see our team and advisory board on our about page.
Vetted Resources, Curated Links
Each lesson is far more than a video. We want to help participants find go-to resources and accurate information is harder than one would think in this digital age. Part of the battle is knowing what to search for and another is misinformation. We've augmented videos with vetted information in downloadable files, vocabulary lists, and links to sites across the web.
Encouraging Discovery & In-House Discussions
We understand that the best learning is accomplished by pairing information with organizational knowledge. To encourage those conversations, each course has a discussion guide that helps individual participants think through some of the questions that could be helpful. We even created a resource for group discussions for teams to use.
Grounded in AgTM focuses on building familiarity with farmers and the ag industry while learning the basics. We meet people where they are and enable them to go into greater depth based on the topics that are most relevant for their parts of the industry. Understanding the time crunch for many managers onboarding employees, we provide materials to help connect learnings to each individual organization, too.
Connecting urban mindsets with rural knowledge as new talent joins agriculture
While Grounded in Ag is new to the public discussion, it's been living in Janice Person's mind for more than two years.
Why? She was a city girl who came to work in agriculture decades ago.
She still remembers how hard it was to understand so many things and complexities as she interviewed farmers, consultants, etc., for her internship at a farm magazine decades ago. After a while, things began to click, and eventually, she became almost native.
Years later, she has on-boarded dozens of employees and ambassadors for companies large and small -- many of whom were new to the industry, too.
There are so many talented people who can help agriculture reach new levels, given the context and confidence that would previously have taken years to develop.
Creating Grounded in Ag took a lot of thought & action. It is far bigger than an individual, and we have tapped an extensive network of experts to bring breadth and depth to this programming.
Check out our about page for additional information on the contributions of a network of subject matter experts and our advisory board.
Want to know more?
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